So you want to come up with a new product, but have no idea where to start? Brainstorming is the quickest and easiest way to come up with new ideas.
Brainstorming is where a group of you sit down and throw around ideas on a specific issue and then determine which one of the ideas is the best one.
With every brainstorming session appoint a facilitator whose job is to encourage, guide the ideas and write them down. Ensure you do this in a relax environment and where people can joke and talk comfortably.
Remember all ideas are good ideas so don’t discourage silly suggestions.
It is also suggested to vary the expertise in the group and always good to have someone who has no idea the the topic at all, they sometimes come up with things that are overlooked by the experts who tend to have tunnel vision.
Brainstorming is best used in large companies who need to constantly come up with new ideas and keep up with the times. The same principles can be applied to you idea so get some people together and see what you can come up with.
Generally brainstorming is done to fix a known problem so make sure you let people know this before the meeting giving them chance to prepare themselves.