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The hardest part of getting your invention known as a commercial product is the ability to sell. Most people trip up when it comes to this stage so I am going to give you a few suggestions and tips on how you can improve your sales using techniques and services available.

June 3, 2012

Worldpay

Worldpay is a dedicated payment processing company that provides a payment solution that can assist you in making sales for your products. www.worldpay.com
August 10, 2012

Fitting in with consumers behaviour

A common problem with inventors is that they think everyone will want their product. This is not often true. Inventors are so taken back by their inventions that they fail to look at the bigger picture. Does the invention fit with consumers behaviour? Thinking everyone will buy your product is a big mistake that inventors make. Inventors need to take into account what is currently in the market and how yours fits in not how your product can change the consumers behaviour. Trying to change consumers behaviour is risky and more often than not your product will fail. If your product […]
March 20, 2015

Accept Payments Online

Are you scratching your head and wondering how you can accept payments for your product? How will you accept cash from a customer across the country? How can you process credit or debit cards? What are the risks involved? You should be considering how you will sell your idea in an online marketplace such as eBay or Amazon or, if you are going to sell your product directly on your own website. If you choose to sell on a marketplace website, you have little to worry about in terms of accepting credit card details as all of this is built […]
March 25, 2015

What is PayPal?

Start accepting credit card payments today with PayPal PayPal is an online business that allows you and your website to accept payments from credit or debit cards from anywhere in the world. How does PayPal work? PayPal works as an online financial transaction broker that allows people to send payments to others via email without disclosing credit card or banking information to either unknown party. After years of helping businesses conduct secure transactions, PayPal has consistently grown in popularity by gaining the trust of both parties to serve as one of the top money transfer options for small businesses today. […]
April 3, 2015

Design your own Website

DIY Websites Choosing any DIY website option to design the website yourself can be a very time consuming exercise but, there are tools and options available to help make the process easier. I strongly suggest looking into WordPress or similar platforms that can make web designing a breeze. In WordPress, you can select from a number of free standard templates that you can easily edit through an administrative area on the back-end of the site. Alternatively, you can also choose to buy from millions of professionally designed websites aimed at a variety of industries from sports and engineering to hobbyists […]
April 3, 2015

Facebook for Inventors

Facebook is a social media website that has been around since 2004 and has grown rapidly ever since its launch. Originally, Facebook started out as a social media website solely for university students in America but, over time, it grew to a massive international website with unlimited users or requirements. So, how exactly is Facebook a beneficial marketing tool? As of 2014, Facebook had over 2 billion active users, all of whom are subjected to a countless number of ads. Any registered Facebook member can place targeted ads for a small fee, dependent on the targeted audience and the user’s […]
April 3, 2015

Employ a Salesman

Typically, there are two primary reasons why you would consider employing a salesman. First, you may not be the best at selling your product to the consumer or larger retail environment. Second, your product may not be making you enough or any money. Unfortunately, not every inventor is in a position where they can afford to hire a salesman but, there are options to consider depending on your situation. Employ a Salesman Employing a salesman is not an option for every inventor but, it is one to seriously consider. Many new inventors are convinced that their product or service will […]
April 3, 2015

Internet Marketing

Marketing your product on the internet may prove to be the best avenue to sell your product or service. Internet marketing does require a minimal start-up cost but, hopefully, once you start making more sales, this cost will be offset and can eventually pay for itself. What is the easiest way to use the internet to market your product? The quickest and easiest way to launch your product into the online market with a large audience is through Google Ads. Google offers website owners the ability to earn money from their websites by placing Google Ads on their sites. These […]
April 3, 2015

Magazine Advertising

Magazines are an ideal medium to reach your target audience to educate and show off your new product or service. Generally speaking, advertising in a magazine is often quite expensive in comparison to other venues such as newspaper advertisements and internet marketing. However, if you have the budget to advertise your invention in a magazine, they present an outstanding venue to reach target audiences who will most likely be interested in your product. Magazines are ideal because they are usually subject related. For example, consider the variety of magazines related to cars, electronics, and fashion. There are magazines devoted to […]
April 7, 2015

Sale Price

At this point, your idea has transformed into an invented product that is ready to be introduced to the market. You have most likely begun your market research to gain a better understanding of the market, your consumers and their needs, as well as your competitors. With this, it’s now time to determine the price. How exactly can you determine the sale price of your product? I will respond to this question in two ways: market research and manufacturing. Both of these factors will provide a better understanding and determination of your target sale price. Market Research As you conduct […]