Marketing your product on the internet may prove to be the best avenue to sell your product or service. Internet marketing does require a minimal start-up cost but, hopefully, once you start making more sales, this cost will be offset and can eventually pay for itself.
The quickest and easiest way to launch your product into the online market with a large audience is through Google Ads.
Google offers website owners the ability to earn money from their websites by placing Google Ads on their sites. These ads are displayed in the form of text or image banners and are relevant ads to the information found on the website. Essentially, these ads can represent ads that point back to your website.
By choosing Google Ads to market your product on the internet, you can select a number of keywords and a value of how much you want to pay someone to click on your ad. For instance, when someone notices your ad and clicks it to go to your website, Google will charge you for that click. Google also shows these ads in their search engine results as an additional method to advertise to users. The more you are willing to pay for a click, the higher you will show up in the search engine ads. Google Ads also allows you to control your ads in the way of budget and geographic scope. You also have the ability to block websites on which you don’t want to appear.
What does it matter where your company, product or service falls in the search results? Trust me, it matters! Users will often click on the top three to five ads on the page to find the result for which they are searching. Anything below the fifth spot or beyond the top half of the first page is minimally clicked. Results on the second page are often never seen as users typically find what they are looking for in the first few results or tailor their search phrase and keywords.
The higher your search ranking or ad placement, the more likely you are to drive genuine traffic to your site. Traffic on your site translates as potential sales which is money in your pocket!
People use the internet to socialize, shop, network and engage in a variety of opportunities. Because of this widespread activity, even placing a minimal value for a click will still get your company or product noticed. People click on these ads because they are already looking for information that you have to offer or a product you are selling. With ads, you have a high probability of getting a steady stream of visitors to your site.
If you are still on the fence about the benefits of Google Ads and internet marketing, consider the cost of paying for the ads in a way that if you make one $20 sale, you could have bought 40 to 50 clicks. Sounds like a no-brainer, right?