Product Design Process

Product Designing is the process in which a new product is created and is likely to be sold by a business to its customers. This process also applies to inventors as it is the most efficient and effective way to transform an idea into an actual product that meets a need or fills a gap in the consumer market.

A Product Designer combines their artistic skills with science and technology to create a 3D product with the use of engineering or graphic design software.

What is the Design Process?

1. Design Brief: The design brief is the most important part of the design process as product designers must have a comprehensive understanding of your product and how it is intended to be used. The designer needs to fully understand what you as an inventor are looking to design and how you want it to look, feel, act, respond, etc. The product designers take this information, utilize their industry expertise, and design your product. Remember that if you do not share all of the pertinent information of your product during this initial stage, the design process could be further extended as a result or, vital details could be missed due to lack of information, both of which cost valuable time and money. Be thorough in your briefing and clear in your communication.

2. Product Design Specifications: These specifications are essentially a list of items that the design should pass. For example, these specifications include color, size or even usability. These details are the basic foundations of your product by determining how it will look and work.

3. Concept Design: After the briefing and specifications, the designers should have a clear idea of your product and its intent of use. During this stage, the designer will spend the majority of their time sketching and modelling the product based off of the initial two steps. Again, this is why being very clear and thorough in your briefing and product specifications is vital.

4. Testing: We recommend having a prototype made to fully test your product to determine any potential faults or glitches that could directly affect its usability or performance in the consumer market.

5. Detail Design: The final part of the design process is the detail design. This stage is essentially the finalization process where all of the “i’s” are dotted and the “t’s” are crossed. Once the 3D model is completed, it then gets designed into a 2D version for manufacturing dimensional purposes.

6. Manufacturing and Further Testing: Utilizing dies in the tooling process, the product is manufactured into its final form. At this stage, testing is critical to again ensure that the fit and function of the product is correct in addition to meeting all of the specifications.

7. Refinement and Sales: The most important job is to ensure that your product is perfect. If you have to make some design modifications, now is the time as it will save you a lot of work, time and money rather than waiting prior to launching in the market itself. Marketing and sales are the key to a successful product. What are you waiting on? Get out there and sell, sell, sell!

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