We have written all these topics to help you further understand the Invention Process and what you can do to reduce mistake and keep costs low.

August 10, 2012

Fitting in with consumers behaviour

A common problem with inventors is that they think everyone will want their product. This is not often true. Inventors are so taken back by their inventions that they fail to look at the bigger picture. Does the invention fit with consumers behaviour? Thinking everyone will buy your product is a big mistake that inventors make. Inventors need to take into account what is currently in the market and how yours fits in not how your product can change the consumers behaviour. Trying to change consumers behaviour is risky and more often than not your product will fail. If your product […]
May 27, 2012

Brainstorming hurts my head

So you want to come up with a new product, but have no idea where to start? Brainstorming is the quickest and easiest way to come up with new ideas. What is Brainstorming? Brainstorming is where a group of you sit down and throw around ideas on a specific issue and then determine which one of the ideas is the best one. With every brainstorming session appoint a facilitator whose job is to encourage, guide the ideas and write them down. Ensure you do this in a relax environment and where people can joke and talk comfortably. No such thing as […]