A trademark is a distinguishing feature that is a sign or indicator, typically used by a business to make their product or services stick out to consumers. Having a trademark usually tells people that your product is the unique version of that product and makes you stick out from competitors.
Having a registered trademark adds exclusive rights which can be enforced as trademark infringement. For people or businesses that use an unregistered trademark they generally have rights that restrict people from passing off as the mark as their own.
The internet has caused trademarks and trade-names to become more valuable. With the competition so strong the number of conflicts have become a common occurrence. You need to protect your trademark as soon as you can.
™ – Used as an unregistered Trade Marks in promoting goods
℠ – Used as an unregistered Service Mark in promoting a service
® – Used for registered trademark
You can trademark anything from the below list or a combination of all of them.
To be able to register a trademark it is important for a search to be done to ensure your trademark is not infringing on an existing one. Your government IP department performs these searches and informs you if you can register the trademark or gives you reasons why you cant based on existing trademarks.