So how do you actually know your invention is good enough to progress? Market Research is the key to ensuring you understand the market trends and more importantly if you idea will sell.

May 24, 2015

What is a domain name?

By now, you have probably heard of or been asked about your domain name, which is the term used to describe the name that you want to give your website. As if coming up with an invention was not complex enough, trying to think of a name for your company and/or website is not any easier. As a rule of thumb, it is always recommended to name the website the same name as our business or product. Why? When people search for your product or business in search engines, your website (if under the same name) will come up in […]
May 15, 2015

Would other people buy your invention?

To be quite honest, as an inventor, you can spend years trying to come up with that one successful idea but, how exactly do you know that you will profit from it? When you feel that you have an incredible idea that could lead to a great invention, I always suggest performing market research to better gauge your potential success or failure while also providing insight and answers to concerns or questions that you may have. First and foremost with any invention or idea, knowing your market is vital to your product’s success. For example, if your invention is relative […]
April 7, 2015

Sale Price

At this point, your idea has transformed into an invented product that is ready to be introduced to the market. You have most likely begun your market research to gain a better understanding of the market, your consumers and their needs, as well as your competitors. With this, it’s now time to determine the price. How exactly can you determine the sale price of your product? I will respond to this question in two ways: market research and manufacturing. Both of these factors will provide a better understanding and determination of your target sale price. Market Research As you conduct […]
April 7, 2015

Invention Blogs and Forums

Before the social media giants came to existence and power, the internet was a world of blogs and forums where users could write reviews, ask questions and chat about experiences. Today’s realm of Facebook, Twitter, Instagram, LinkedIn and a dozen more initially began in chat rooms, blogs and forums related to specific topics and featuring users within specific demographics. Even with the popularity of social media, blogs and forums continue to exist and prove substantial venues to engage and network with a community of consumers. Blogs Blogs are typically a more personalized website where people discuss things that are relevant […]
April 3, 2015

Facebook for Inventors

Facebook is a social media website that has been around since 2004 and has grown rapidly ever since its launch. Originally, Facebook started out as a social media website solely for university students in America but, over time, it grew to a massive international website with unlimited users or requirements. So, how exactly is Facebook a beneficial marketing tool? As of 2014, Facebook had over 2 billion active users, all of whom are subjected to a countless number of ads. Any registered Facebook member can place targeted ads for a small fee, dependent on the targeted audience and the user’s […]
January 15, 2015

Fitting in with the Behaviour of Consumers

Despite the fact that you believe that your invention is the greatest on the planet, not everyone is going to be interested in its use. Unfortunately, this is simply the reality and is often a common problem with many inventors as most believe everyone will pay top dollar for their product. Inventors are often so taken aback and excited about their inventions that they often fail to look at the bigger picture. While the product is outstanding in terms of form, fit and function, this matters very little if no one is willing to buy or use it. Therefore, inventions […]
May 27, 2012

Would other people buy your invention?

You can spend years trying to come up with that one idea but how do you actually know that you will profit from it? I always suggest performing market research will answer the questions you don’t know. If you get responses from the market research survey that don’t look very good and 95% of the people say they wont buy it then I strongly suggest you coming up with another idea. Remember before you performed the market research survey you selected a target audience to ask so these are the actual people who would have bought your product. Don’t ignore […]