If marketing is done correctly can boost your sales and build a successful brand for your invention. We have given you tips and tricks to help you do as much free marketing as possible.

May 24, 2015

What is a domain name?

By now, you have probably heard of or been asked about your domain name, which is the term used to describe the name that you want to give your website. As if coming up with an invention was not complex enough, trying to think of a name for your company and/or website is not any easier. As a rule of thumb, it is always recommended to name the website the same name as our business or product. Why? When people search for your product or business in search engines, your website (if under the same name) will come up in […]
May 15, 2015

Would other people buy your invention?

To be quite honest, as an inventor, you can spend years trying to come up with that one successful idea but, how exactly do you know that you will profit from it? When you feel that you have an incredible idea that could lead to a great invention, I always suggest performing market research to better gauge your potential success or failure while also providing insight and answers to concerns or questions that you may have. First and foremost with any invention or idea, knowing your market is vital to your product’s success. For example, if your invention is relative […]
May 15, 2015

QR Codes: Why You Need One

How often have you looked at products, visited stores, or perused through a magazine and seen a QR code? Did you know what it was? Do you know the purpose of a QR Code? More importantly, have you considered its value to your invention? A QR Code stands for a Quick Response Code and was first introduced and commonly used in Japan. Over the past few years, we have started to see more and more QR codes on websites, new products, billboards and other advertising outlets as the marketing world has discovered the power behind the boxed image. QR Codes […]
April 7, 2015

Selling on eBay

Did you know that more than half of all sole proprietors of small businesses use eBay as their only avenue to sell their products to consumers? Inventors often miss the boat if they fail to consider selling their product on eBay, which is now the largest online virtual mall and is considered the mecca of all small businesses involved in e-commerce with customers around the world. Small companies often rely on eBay because it reduces the cost of creating their own website that features a catalogue of items and an automated ordering process. Setting up the catalogue and an online […]
April 7, 2015

Steps To Get Your Product to Market

Although working your way through the patent process as well as the design and manufacturing stages all seem quite overwhelming and complex, these will seem like nothing in comparison to the work involved when it comes time to launch your product into the market and begin selling. To effectively manage the marketing and selling process, I highly suggest creating a detailed marketing plan based on your market research to effectively outline the steps to successfully launch and sell your product. Here are a few steps to get you started in the process. Create a Marketing Plan Much like a business […]
April 7, 2015

Invention Blogs and Forums

Before the social media giants came to existence and power, the internet was a world of blogs and forums where users could write reviews, ask questions and chat about experiences. Today’s realm of Facebook, Twitter, Instagram, LinkedIn and a dozen more initially began in chat rooms, blogs and forums related to specific topics and featuring users within specific demographics. Even with the popularity of social media, blogs and forums continue to exist and prove substantial venues to engage and network with a community of consumers. Blogs Blogs are typically a more personalized website where people discuss things that are relevant […]
April 3, 2015

Magazine Advertising

Magazines are an ideal medium to reach your target audience to educate and show off your new product or service. Generally speaking, advertising in a magazine is often quite expensive in comparison to other venues such as newspaper advertisements and internet marketing. However, if you have the budget to advertise your invention in a magazine, they present an outstanding venue to reach target audiences who will most likely be interested in your product. Magazines are ideal because they are usually subject related. For example, consider the variety of magazines related to cars, electronics, and fashion. There are magazines devoted to […]
April 3, 2015

Internet Marketing

Marketing your product on the internet may prove to be the best avenue to sell your product or service. Internet marketing does require a minimal start-up cost but, hopefully, once you start making more sales, this cost will be offset and can eventually pay for itself. What is the easiest way to use the internet to market your product? The quickest and easiest way to launch your product into the online market with a large audience is through Google Ads. Google offers website owners the ability to earn money from their websites by placing Google Ads on their sites. These […]
April 3, 2015

Employ a Salesman

Typically, there are two primary reasons why you would consider employing a salesman. First, you may not be the best at selling your product to the consumer or larger retail environment. Second, your product may not be making you enough or any money. Unfortunately, not every inventor is in a position where they can afford to hire a salesman but, there are options to consider depending on your situation. Employ a Salesman Employing a salesman is not an option for every inventor but, it is one to seriously consider. Many new inventors are convinced that their product or service will […]
April 3, 2015

Do marketing companies actually work for inventors?

Seeking the assistance of a marketing company does have its benefits during the invention process. Marketing companies have the skills and abilities to bring in sales opportunities but, of course, this comes at a price. These companies do not work for free and often require payment up front before they will begin the process to market your product. In some cases, marketing companies will also ask for a percentage share of the sales made in what is known as commission. Conduct Research Before you hire any marketing firm to promote your product or service, you should always conduct adequate research […]