If marketing is done correctly can boost your sales and build a successful brand for your invention. We have given you tips and tricks to help you do as much free marketing as possible.

April 3, 2015

Planning Your Website Before You Build It

Planning your website is key to ensuring that all of the necessary information is captured and presented in an easy way to read and, more importantly, an easy to follow structure. Before you consider the physical aspects of the website design, you must first consider the following: Who is your target audience? What category does your website fall under? Are your trying to sell something or raise money for a cause? What is the tone of your content? Will it be serious, simple, witty or complex? What are you hoping to achieve? Another advantage in thoroughly planning your website is […]
April 3, 2015

Facebook for Inventors

Facebook is a social media website that has been around since 2004 and has grown rapidly ever since its launch. Originally, Facebook started out as a social media website solely for university students in America but, over time, it grew to a massive international website with unlimited users or requirements. So, how exactly is Facebook a beneficial marketing tool? As of 2014, Facebook had over 2 billion active users, all of whom are subjected to a countless number of ads. Any registered Facebook member can place targeted ads for a small fee, dependent on the targeted audience and the user’s […]
April 3, 2015

Design your own Website

DIY Websites Choosing any DIY website option to design the website yourself can be a very time consuming exercise but, there are tools and options available to help make the process easier. I strongly suggest looking into WordPress or similar platforms that can make web designing a breeze. In WordPress, you can select from a number of free standard templates that you can easily edit through an administrative area on the back-end of the site. Alternatively, you can also choose to buy from millions of professionally designed websites aimed at a variety of industries from sports and engineering to hobbyists […]
March 25, 2015

Business Plan for Inventors

As an inventor, we hope that your goal is to manufacture and sell your invention, transforming your idea into a reality. As ideas become products that fill needs in the market, the greatest accomplishment for any inventor is in seeing success firsthand from a product he or she developed. Besides, it is pretty incredible to see your product on the store shelf. When you make the decision to manufacture and sell your invention you are, essentially, making the choice to start your own business. And, with any good business, you need a plan in place to outline your priorities, finances, […]
March 25, 2015

What is PayPal?

Start accepting credit card payments today with PayPal PayPal is an online business that allows you and your website to accept payments from credit or debit cards from anywhere in the world. How does PayPal work? PayPal works as an online financial transaction broker that allows people to send payments to others via email without disclosing credit card or banking information to either unknown party. After years of helping businesses conduct secure transactions, PayPal has consistently grown in popularity by gaining the trust of both parties to serve as one of the top money transfer options for small businesses today. […]
March 20, 2015

Accept Payments Online

Are you scratching your head and wondering how you can accept payments for your product? How will you accept cash from a customer across the country? How can you process credit or debit cards? What are the risks involved? You should be considering how you will sell your idea in an online marketplace such as eBay or Amazon or, if you are going to sell your product directly on your own website. If you choose to sell on a marketplace website, you have little to worry about in terms of accepting credit card details as all of this is built […]
March 6, 2015

Commercializing Your Invention

You have a great idea. It’s revolutionary and, you think, will take the market by storm. What’s next? How will you launch your product into the market? More specifically, what is the process to commercialization? Commercializing your product is, in the world of inventors, the end-goal to achieve success by placing the invention in the hands of consumers. While an invention may indeed be revolutionary, inventors must understand the stages of development and commercialization in order to prepare for potential success. The Invention: Proof of Concept and Opportunity • Explanation: Can you clearly explain the concept behind your product or […]
March 6, 2015

How to Market a Product

As an inventor, the epitome of success is being able to market your product and sell it to consumers. Although it sounds simple, marketing your product is much more difficult than you can imagine. How can you market your product successfully? There are many methods to marketing your product but the options can be overwhelming and sometimes confusing. Here’s a brief overview of three effective strategies with some basic guidelines to make more sense of the marketing process. Brand Design and Development • Keep It Current: When you see an outdated sign with a color scheme from the 70’s, what […]
March 5, 2015

How to Launch & Use a Kickstarter Campaign

As an inventor, the greatest accomplishment is to have an invention that is successful in the market because it meets the needs of consumers. One of the quickest ways to not only launch an invention into the consumer market but to also gain valuable insight into the market itself is through a crowdfunding campaign. One of the most popular crowdfunding sites, Kickstarter, has generated much success for countless projects. Launching and utilizing a campaign to your benefit is a simple process. Here’s a brief overview. Define Your Kickstarter Project • WHERE does your project fit within the Kickstarter guidelines? In […]
March 5, 2015

Crowdfunding and Inventors: An Ideal Match

Crowdfunding: What is it? Crowdfunding has long been established as the popular practice of funding a project or venture by raising small amounts of money from large numbers of people. Typically, crowdfunding occurs on the internet and offers a chance of success for startups and entrepreneurs by presenting the opportunity to showcase businesses and projects to the world. The Benefits of Crowdfunding your Invention Crowdfunding for inventors is just as successful in launching inventions with added financial support from others to provide a greater means of capital. By providing added financial support, there are a wide range of benefits through […]